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Privacy information for visitors and travelers using Discover East China Tours.
Last Updated: September 30, 2026
At Discover East China Tours, we respect your privacy and are committed to protecting the personal information you share with us when planning or booking travel in China.
This Privacy Policy explains what information we collect, why we collect it, how we use and protect it, and the choices you may have regarding your personal information.
This policy applies to visitors and customers using DiscoverEastChina.com, including travelers who submit an enquiry, request a customized itinerary, create an account, contact our travel specialists, or book travel services through us.
This summary helps you navigate the policy. Please read the full sections below for details and applicable qualifications.
| Topic | Where to find details |
|---|---|
| Information and purposes | Sections 2–6 describe enquiry, booking, technical and travel information, and the purposes for which it is used. |
| Cookies and third parties | Sections 7–12 explain payment providers, sign-in, cookies, analytics, service partners and cross-border processing. |
| Retention and protection | Sections 13–14 explain how retention is determined and the measures used to protect information. |
| Your choices and requests | Sections 15–19 explain applicable rights, marketing choices and children’s privacy. Section 23 explains how to contact us about privacy. |
For a privacy question or request, use our Contact page and include “Privacy Request” in your message. For travel arrangements, see Booking & Payment and Travel FAQs.
Discover East China Tours is a travel service specializing in private and small-group journeys across East China, including destinations such as Shanghai, Hangzhou, Suzhou, Nanjing, Huangshan, Wuzhen, Jingdezhen and surrounding regions.
We help international travelers research, plan and arrange customized travel experiences in China.
Website:
https://discovereastchina.com/
For privacy-related questions or requests, please contact us through our website:
https://discovereastchina.com/contact/
The information we collect depends on how you interact with our website and services.
When you contact us, request a tour quotation or make a booking, you may provide information such as:
Full name
Email address
Telephone or messaging contact details
Country or region of residence
Travel dates
Number of travelers
Preferred destinations
Accommodation preferences
Travel interests and special requests
Dietary requirements
Accessibility or mobility requirements
Booking and payment information
Information about accompanying travelers
For certain confirmed bookings, we may also need information required by hotels, transport operators, attractions or other travel providers, such as:
Passport name
Nationality
Passport number
Date of birth
Passport expiry date
Other identification information required to arrange travel services
We only request this information when it is reasonably necessary to provide the travel service you have requested.
When you visit DiscoverEastChina.com, certain technical information may be collected automatically.
This may include:
IP address
Browser type
Device type
Operating system
Approximate geographic location
Pages visited
Referring website
Time spent on pages
Website interactions
Cookie and analytics identifiers
This information helps us understand how travelers use our website and improve its performance, content and usability.
We may use personal information for the following purposes:
We use the information you provide to answer questions about destinations, tours, transportation, accommodation and travel arrangements in China.
If you request a private or customized tour, we may use information about your travel dates, group size, interests and preferences to prepare an itinerary and quotation.
For confirmed tours, information may be used to arrange services including:
Hotels
Transportation
Tour guides
Attraction tickets
Restaurants
Activities
Local experiences
We may use your contact details and booking information to communicate with you before, during and after your trip.
Website usage information may help us improve:
Website navigation
Destination information
Tour pages
Travel guides
Website performance
User experience
Information may also be processed when reasonably necessary to protect our website, customers and business against fraud, unauthorized access or other security risks.
We may retain or disclose information when required by applicable laws, regulations, legal proceedings or government authorities.
When you request a customized China itinerary, you may voluntarily tell us about your interests, preferred travel pace, hotel category, food preferences or accessibility requirements.
We use this information only to help design and operate your requested travel experience.
For example, a traveler may tell us that they prefer:
Cultural and historical attractions
Family-friendly experiences
Photography locations
Local food experiences
Less walking
Private transportation
Boutique accommodation
Providing these preferences is optional unless the information is required to safely provide a specific travel service.
Some travel services in China require verified identification.
For example, passport information may be required for:
Train tickets
Domestic flights
Certain hotels
Attraction reservations
Other transportation or travel services
Where such information is required, we collect and use it only for legitimate travel arrangements and related operational requirements.
We recommend that travelers do not send passport information through public comments, social media posts or other unsecured public channels.
When payments are made through a third-party payment provider, payment information may be processed directly by that provider.
Discover East China Tours does not intentionally store complete payment card details unless this is necessary and permitted under the payment system being used.
Payment providers may have their own privacy policies and security procedures.
We recommend reviewing the privacy policy of the relevant payment provider before completing a transaction.
Our website may offer the option to sign in using your Google account.
If you choose Google Sign-In, Google may provide certain account information to our website, such as your:
Name
Email address
Profile information authorized by you
We use this information to authenticate your account and provide website functionality.
We do not receive your Google account password.
Your use of Google services is also governed by Google’s own privacy policies and account settings.
DiscoverEastChina.com may use cookies and similar technologies to operate the website, remember preferences, analyze website traffic and improve the visitor experience.
Cookies may include:
These cookies help provide necessary website functions such as security, login and session management.
These cookies help us understand how visitors use our website.
These may remember settings such as language or other website preferences.
Where required by applicable law, non-essential cookies will only be used after appropriate consent has been obtained.
You may also control or delete cookies through your browser settings.
We may use Google Analytics to better understand how visitors interact with DiscoverEastChina.com.
Google Analytics may process information such as:
Pages visited
Session information
Device and browser information
Approximate geographic location
Website interactions
We use analytics information primarily to evaluate website performance and improve travel content and user experience.
We do not intentionally send passport numbers, payment card details or other sensitive booking information to Google Analytics.
Visitors may also use available browser or consent controls to restrict analytics tracking where applicable.
We do not sell travelers’ personal information as part of our travel business.
However, certain information may need to be shared with organizations involved in providing your trip.
These may include:
Hotels
Transportation companies
Airlines
Railway booking services
Local tour guides
Attraction operators
Restaurants
Activity providers
Payment providers
Technology and website service providers
We aim to share only the information reasonably necessary for the relevant service.
For example, a hotel may require a traveler’s name and passport details to process a reservation, while a tour guide normally does not require payment card information.
Discover East China Tours serves international travelers and provides travel services in China.
As a result, personal information may be processed in a country or region different from the one in which you live.
For example, information submitted by a traveler in Australia, New Zealand, Europe, the United States or another country may need to be accessed or processed in China to arrange hotels, transportation, tickets or local travel services.
Where applicable, we take reasonable measures to protect personal information in connection with such processing.
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.
Retention periods may depend on factors including:
Whether you have an active enquiry or booking
The type of travel service provided
Accounting and payment requirements
Legal and regulatory obligations
The need to resolve disputes
Fraud prevention and security requirements
When information is no longer reasonably required, we may delete, anonymize or securely archive it as appropriate.
We take reasonable organizational and technical measures designed to protect personal information against:
Unauthorized access
Loss
Misuse
Alteration
Disclosure
Destruction
However, no website, internet transmission or electronic storage system can guarantee absolute security.
Travelers should therefore use reasonable precautions when transmitting sensitive personal information online.
Depending on where you live, applicable privacy laws may provide rights concerning your personal information.
These may include the right to:
Request access to personal information we hold about you
Request correction of inaccurate information
Request deletion of certain personal information
Withdraw consent where processing is based on consent
Object to or restrict certain types of processing
Request information about how your data is used
Request a portable copy of certain information
Opt out of certain marketing communications
These rights may be subject to legal limitations or exceptions.
To submit a privacy request, please contact us through our Contact page and clearly state that your message concerns a Privacy Request.
We may need to verify your identity before processing certain requests.
If you are located in the European Economic Area, Switzerland or the United Kingdom, applicable data protection laws may provide additional rights regarding your personal information.
Depending on the circumstances, we may process information because:
It is necessary to respond to your request
It is necessary to provide or arrange a travel service
You have provided consent
We have a legitimate business interest in operating and improving our services
Processing is necessary to comply with a legal obligation
Where consent is the legal basis for processing, you may withdraw that consent where applicable.
California residents may have additional rights under applicable California privacy laws.
Depending on whether those laws apply to our business and the relevant processing activity, such rights may include requests relating to:
Access
Correction
Deletion
Information about categories of personal information collected
Information about certain disclosures
Opting out of certain uses or sharing of personal information
Discover East China Tours does not sell personal information as part of its ordinary travel services.
California residents may contact us to submit an applicable privacy request.
If you choose to receive travel news, destination guides, tour updates or promotional messages from us, you may unsubscribe at any time.
Unsubscribing from marketing communications does not prevent us from sending service-related communications that are necessary for an existing enquiry or booking.
Our website and travel planning services are primarily intended for adults arranging travel for themselves, families or groups.
When information about a child is required for a family booking, it should normally be provided by a parent, guardian or another authorized adult.
We do not knowingly use children’s personal information for independent marketing purposes.
Our website may contain links to third-party websites, including:
Hotels
Attractions
Airlines
Transportation providers
Tourism authorities
Maps
Social media platforms
Payment providers
These websites operate independently from Discover East China Tours.
Their privacy practices are governed by their own privacy policies, and we are not responsible for the privacy practices of third-party websites.
Discover East China Tours may maintain accounts on platforms such as:
YouTube
X
Other travel or social platforms
Information you provide directly to these platforms is subject to the privacy policies of the relevant platform.
If you send us a private enquiry through a social media platform, we may use the information provided to respond to your request.
We may update this Privacy Policy when our services, technology, legal requirements or business practices change.
When significant changes are made, we will update the Last Updated date at the top of this page.
We encourage visitors to review this page periodically.
If you have questions about this Privacy Policy or would like to make a request concerning your personal information, please contact:
Discover East China Tours
Website:
https://discovereastchina.com/
Contact:
https://discovereastchina.com/contact/
When contacting us about personal information, please include “Privacy Request” in your message so we can identify and respond to your request appropriately.